Communication with international technical customers in B2B

Customer

Panolin of Madetswil (canton of Zurich) has developed, produced and distributed high-quality, certified lubricants since 1949. The innovative family business now employs around 90 people. A further 400 employees work for local trading partners and subsidiaries in the USA, UK and Scandinavia.

Brief

The lubricants business is technically very demanding. For a Swiss SME to be an established player in the global market, it has to meet the highest technical standards. Careful treatment of the environment and long years of experience are indispensable. Whether it’s the customer magazine “Feedback”, the website, general safety information or public relations material: communication with business customers has to be technically and stylistically perfect.

Solution

Translingua handles all ongoing linguistic projects promptly and reliably, also coordinating collaboration with Panolin’s external partners. The skilled translator team covers all aspects of the successful SME. Translingua captures the messages effectively – they are technically accurate and stylistically persuasive, for online and print use.

Success factors